What Bitcoin and Pepsi teach us about human nature

The human brain is amazing, but it is also biased. Consequently, people can behave irrationally. In the 1980s, Pepsi pushed consumers to face contradictions and break their loyalty to Coca-Cola. Similar biases are currently at play for institutional investors when they look at cryptocurrencies and fail to dissociate the misconceptions about the asset from the reality of its advantages when added to a multi-asset portfolio.

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