Investment professionals have an unfortunate tendency to overcomplicate matters, which is ironic because complexity and indecision are common bedfellows.
In our experience, while investing is never easy, it certainly helps if you start simple and stay simple. To that end, we have developed some straightforward investment principles which have helped us avoid mistakes, challenge our assumptions and decide which companies to back.
Article originally published by Artemis Fund Managers. FE fundinfo is not responsible for its content or accuracy and may not share the author’s views. News and research are not personal recommendations to deal. All investments can fall in value so you could get back less than you invest.
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