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The role of patience in Warren Buffett’s investment strategy | Trustnet Skip to the content

The role of patience in Warren Buffett’s investment strategy

23 June 2025

Warren Buffett’s investment philosophy is built on patience and long-term thinking. Unlike many investors who constantly react to short-term market fluctuations, Buffett follows a disciplined, wait-and-hold approach, allowing his investments to grow and compound over decades. His ability to ignore short-term noise, focus on business fundamentals and wait for the right opportunities has been a key driver of his wealth accumulation.

Buffett often compares investing to planting a tree: “Someone’s sitting in the shade today because someone planted a tree a long time ago.” His strategy aims for long-term value creation rather than immediate gratification, proving that patience is one of the most powerful tools an investor can have.

For investors looking to build lasting wealth, understanding Buffett’s patient approach can provide critical insights into how to navigate market cycles, avoid unnecessary risks and maximise returns over time.

 

WHY BUFFETT VALUES PATIENCE

Avoiding short-term speculation: Investing, not trading

One of Buffett’s fundamental beliefs is that investing should not be confused with trading or speculation. Many investors make the mistake of buying stocks based on short-term price movements, reacting to market trends or following media hype. Buffett, however, focuses on the underlying business rather than daily stock price changes.

He has repeatedly stated that the stock market is designed to transfer money from the impatient to the patient. While traders try to time the market, Buffett remains invested, benefiting from the natural appreciation of strong businesses. He believes that frequent buying and selling not only increases transaction costs but also reduces long-term gains by disrupting the compounding process.

Buffett’s approach is simple: buy great companies at reasonable prices and hold them for years, if not forever. This patience allows him to reap the full benefits of a company’s growth and avoid the costly mistakes associated with emotional decision-making.

 

Letting investments grow: Holding quality companies for decades

Buffett’s investment philosophy revolves around buying and holding businesses that generate consistent earnings growth. He seeks companies with strong economic moats, stable cash flows and high returns on capital, then holds onto them for decades.

His investment in Coca-Cola is a prime example. Buffett first purchased Coca-Cola stock in 1988, recognising its powerful brand, global distribution network and pricing power. Despite multiple market cycles, economic recessions and global events, he has held onto his Coca-Cola shares for over 35 years, allowing his investment to compound into billions of dollars in gains.

Similarly, Buffett has held American Express since the 1960s, benefiting from the company’s strong brand recognition, customer loyalty and high-margin business model. By resisting the urge to sell, he has allowed these investments to multiply in value over time, proving that patience is essential to compounding wealth.

 

Waiting for the right opportunities: Not rushing into investments

Buffett is not only patient when holding investments, but also when buying them. He refuses to chase stocks at inflated prices and waits until he finds companies trading at a reasonable valuation with a margin of safety.

One of the best examples of this is Buffett’s investment in Apple. For years, Buffett avoided technology stocks because he felt they were outside his circle of competence. However, when Apple’s business model evolved to focus on high-margin services, recurring revenue and strong brand loyalty, Buffett recognised its long-term potential. Instead of rushing in, he waited until Apple’s stock price provided a sensible entry point.

When Buffett finally invested in Apple in 2016, he bought at a reasonable valuation and today, it has grown to become Berkshire Hathaway’s largest holding, generating tens of billions of dollars in profits.

His patience in waiting for the right price rather than chasing trends highlights an essential lesson: being selective and disciplined leads to better investment outcomes.

 

REAL-WORLD EXAMPLES OF BUFFETT’S PATIENCE IN ACTION

Buffett’s decades-long holdings in Coca-Cola and American Express

Buffett’s long-term investments in Coca-Cola and American Express are classic examples of his patient strategy. While many investors sell after short-term gains, Buffett allows compounding to do the heavy lifting over time.

  • Coca-Cola (1988 to present): Purchased for around $1.3bn, now worth over $25bn, excluding dividends.
  • American Express (1960s to present): Held through multiple recessions and market crashes, benefiting from the company’s strong market position and brand power.

By resisting the temptation to sell, Buffett has allowed these investments to deliver extraordinary compounded returns, proving that time in the market is more important than timing the market.

 

How Buffett waited years to invest in Apple

Buffett’s Apple investment (2016 to present) is a prime example of waiting for the right opportunity. He initially avoided the stock, believing technology companies were too unpredictable. However, once he understood Apple’s transition toward recurring revenue and ecosystem-driven growth, he patiently waited for a valuation that made sense before investing.

The result? Apple is now Berkshire Hathaway’s single largest stock holding, producing billions in dividends and capital appreciation.

This example highlights an essential Buffett principle: You don’t have to invest in every opportunity – just the right ones, at the right price.

 

LESSONS FOR INVESTORS

Why patience leads to higher returns

Buffett’s strategy proves that patience is one of the most powerful tools in investing. Investors who buy strong businesses and hold them for decades allow compounding to generate exponential returns.

Key benefits of patience include:

Minimising emotional mistakes: Avoiding panic selling during downturns.

Reducing transaction costs: Less frequent buying and selling mean fewer fees and tax liabilities.

Capturing full business growth: Allowing businesses time to expand and create shareholder value.

Long-term investors who resist short-term market fears are rewarded with higher, more stable returns over time.

 

HOW TO DEVELOP A PATIENT INVESTING MINDSET

  1. Focus on the business, not the stock price: Instead of worrying about daily price swings, study a company’s fundamentals, competitive advantages and long-term growth potential.
  2. Ignore market noise: Avoid news-driven panic and hype. Buffett rarely reacts to economic headlines, focusing instead on business durability.
  3. Hold for the long term: If a company remains strong, there’s no need to sell simply because of temporary price fluctuations.
  4. Wait for the right price: Avoid chasing stocks during bubbles and be patient until valuations are reasonable.
  5. Let compounding work: The real power of investing comes from compounding over decades, not months or years.

 

Buffett’s success is built on discipline, patience and long-term vision. By focusing on business quality, avoiding speculation and waiting for the right opportunities, he has turned patience into a powerful competitive advantage. Investors who adopt this mindset can build a resilient, high-performing portfolio that stands the test of time.

 

 

This Trustnet Learn article was written with assistance from artificial intelligence (AI). For more information, please visit our AI Statement.

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