"A trading update in May reported results higher than analysts' forecasts. As a result of weakness in markets, the share price has fallen from its year-high of 777p in May to a more attractive entry point of below 700p," he said.
"Investors nervous of the current economic situation may wish to drip feed into this stock."
The equity is popular among fund managers: 53 funds include it in their top-10, and 24 funds have at least a 3 per cent exposure.
The most consistent fund with at least 3 per cent in the company is L&G’s UK Alpha. Over one, three and five years it has returned significantly more than others in the population, albeit at a higher volatility.
Performance of fund over 5-yrs
Source: FE Analytics
The £202.4m fund, run by Richard Penny, has a 3.73 per cent weighting to Prudential, but the fund only has a 10.3 per cent weighting to financials, compared with 28.6 per cent from the average fund in the IMA UK All Companies sector.
It has returned 117.4 per cent over the past five years, while the sector has managed a paltry 19.36 per cent. Over three years the fund returned 58.62 per cent, compared with 15.05 per cent from the sector, and in the past year it has managed 39.57 per cent, compared with 16.71 per cent.
Also worth a look is Mark Slater’s £7m MFM Bowland fund. While it lags behind Penny’s in terms of performance, it still offers sector-busting returns. It has returned 28.73 per cent in the past year, and 40.69 per cent over three years.
Investors should keep in mind, though, that the vehicle is a private fund, with a high initial charge of more than seven per cent.
Exposure to the equity obviously doesn’t guarantee outperformance, however. Of the funds with at least 3 per cent in Prudential, 11 are in the UK All Companies sector and have a five-year track record.
Four of those have underperformed the sector over three and five years, while three have underperformed over the past year.