Skip to the content

Cutting the ‘Hemline Index’ down to size

28 March 2019

Like share prices, the hemlines of skirts and dresses can go up and down – but, despite the view of one economist, that does not mean investors should use ladies’ fashions as any sort of market indicator

By Ben Arnold,

Investment Specialist, Equity Value



Never great ones for fads and fashions, here on The Value Perspective, it has taken us a while to catch up on the so-called ‘Hemline Index’.

Created by economist George Taylor just three years ahead of the 1929 Wall Street Crash, his theory holds that when share prices go up, so do hemlines.

By the same token, during tougher economic periods, skirts and dresses get longer.

The original thinking seems to have run that, when women had more money and could thus afford to buy stockings, they wanted to be able to show them off and so skirts became shorter.

Whatever its precise origins among the short dresses of the Roaring Twenties, though, the fashion for miniskirts in the prosperous 1960s and rah-rah skirts in the Reagan boom years of the 1980s seemed to add weight to Taylor’s theory.

Correlation, not causation?

Here at The Value Perspective, as we have illustrated in articles such as Should Nicholas Cage retire? and Tangled up with blue, we are deeply sceptical of correlations that have no causal link.

As it turns out, however, two Dutch economists crunched the data between 1921 and 2010 and found there was indeed a link – the only problem being that hemline lengths actually lag the market by some three years.

Quite aside from our usual arguments about spurious correlations where no causation exists, therefore, clearly any kind of economic indicator that lags what it is supposed to be indicating is of no practical use.

In fact, the same can usually be said of an indicator that precedes events – after all, if any kind of clear of relationship is shown to exist, then the market will already have discounted it.

In other words, the knowledge will already be built into stock prices and, as we always argue, the price you pay for a stock, not the growth your receive, is the biggest driver of future returns.

And speaking of the future leads on to our final point – the future is uncertain and therefore impossible to predict.

Economics matters but, whatever happens to be the fashion, there are no cheats to help forecast economic data in any reliable way.

Find out more about Value investing from Schroders

Important Information:

The views and opinions displayed are those of Ian Kelly, Nick Kirrage, Andrew Lyddon, Kevin Murphy, Andrew Williams, Andrew Evans and Simon Adler, members of the Schroder Global Value Equity Team (the Value Perspective Team), and other independent commentators where stated. They do not necessarily represent views expressed or reflected in other Schroders' communications, strategies or funds. The Team has expressed its own views and opinions on this website and these may change.

This article is intended to be for information purposes only and it is not intended as promotional material in any respect. Reliance should not be placed on the views and information on the website when taking individual investment and/or strategic decisions. Nothing in this article should be construed as advice. The sectors/securities shown above are for illustrative purposes only and are not to be considered a recommendation to buy/sell.

Past performance is not a guide to future performance and may not be repeated. The value of investments and the income from them may go down as well as up and investors may not get back the amounts originally invested.

Editor's Picks

Loading...

Videos from BNY Mellon Investment Management

Loading...

Data provided by FE fundinfo. Care has been taken to ensure that the information is correct, but FE fundinfo neither warrants, represents nor guarantees the contents of information, nor does it accept any responsibility for errors, inaccuracies, omissions or any inconsistencies herein. Past performance does not predict future performance, it should not be the main or sole reason for making an investment decision. The value of investments and any income from them can fall as well as rise.